It happens every day.
A business owner decides they’re ready to sell. They’ve put in the years, built something valuable, and assume that when the time comes, buyers will be lining up.
Then reality hits.
The business is too dependent on them, and buyers don’t want that risk.
Their financials are a mess, and banks won’t finance a deal.
They trusted the wrong people—brokers who just wanted a listing or buyers who wasted their time.
They waited too long, and now they’re burned out, making desperate decisions.
Selling a business isn’t as simple as finding a buyer.
If you want to sell your business for the right price, to the right buyer, on the right terms, you need a real strategy—and you need it long before you’re ready to sell.
I wrote Peak Exit because I’ve seen too many good business owners get trapped—stuck running a business they no longer want or walking away with far less than they should have.
I’ve helped over 2,000 business owners navigate the exit process. I’ve seen deals that went smoothly and deals that crashed at the finish line.
This book will show you how to prepare, position, and sell your business the right way so you don’t end up as another statistic.
Why 80% of businesses don’t sell—and how to make sure yours does.
How to get buyers to see your business as a valuable investment (not a risky headache).
What most business brokers won’t tell you—and why their incentives often work against you.
The biggest myths about business valuation (and what your business is actually worth).
The red flags that scare buyers away—and how to fix them before you ever list your business.
How to escape “golden handcuffs” so you don’t get stuck in your business after selling.
How to structure your sale to keep more money in your pocket and avoid tax surprises.
The Peak Exit Journal is your personal roadmap to building a business that’s truly sellable. Designed to complement Peak Exit, this journal guides you through the critical steps of preparing your business for a successful exit—helping you document key decisions, track progress, and stay focused on what really matters.
Inside, you’ll find structured prompts, thought-provoking questions, and space to outline your action plan. Whether you're months or years away from selling, this journal ensures you’re making the right moves now to maximize your exit when the time comes.
This isn’t just a note-taking journal—it’s a structured workbook designed to help you:
Assess where your business stands today—and whether it’s sellable.
Identify the key risk factors that could scare buyers away.
Create a game plan to increase the value of your business before going to market.
Track progress and make real changes—so you’re not scrambling when it’s time to sell.
Think of it as your private strategy session on paper—keeping you accountable, organized, and ahead of the game.
⚠️ This offer won’t be available forever. ⚠️
Grab it now before the price goes up.
If you don’t find Peak Exit valuable, we don’t want your money.
Try it for 30 days, and if you’re not completely satisfied, just let us know.
We’ll give you a full refund, no questions asked.
No hassle. No risk. No reason not to get started today.
I learned this lesson the hard way.
I watched my mother’s business...her life’s work...fall apart when she tried to sell. She did what most owners do. She assumed that when the time came, she’d find a buyer, collect a check, and move on.
But no one told her that 80% of businesses never sell.
No one told her that a business that works for you doesn’t always work without you.
No one told her that the wrong deal can be worse than no deal at all.
She spent years building something valuable, only to see it slip away.
That’s why I do this work. That’s why I wrote this book.
I’ve been involved in over 2,000 business deals—as an attorney, exit advisor, business intermediary, and even a buyer myself. I’ve seen the mistakes that kill deals and the strategies that make them happen.
Peak Exit will show you how to prepare, protect yourself, and sell your business the right way—so you don’t end up like my mother.
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